Exploring the human pursuit to stop (and reverse) aging - through the lens of sports tech and performance.

For most of history, aging has been an undefeated opponent. Now, scientific and technological breakthroughs are changing the game. We’re moving beyond slowing aging toward rewinding parts of it. While living forever is still speculative, we are entering an era where human performance - physically and mentally - can be sustained and enhanced longer than ever.

At Drive by DraftKings, longevity means healthspan - living with energy, focus, and peak performance. And that’s deeply connected to sports tech. The same tools that help elite athletes optimize their training and recovery are now extending everyday health for millions.

The longevity economy could exceed $750B by 2030 (9% CAGR), with growth driven not just by biotech and diagnostics, but also by consumer-facing performance platforms. We focus on areas where human performance science, technology, and consumer adoption converge:

• Biomarker Health – Real-time internal tracking ($89B → $185B by 2030)
• Brain Longevity – Sustaining cognitive edge ($44B → $106B by 2030)
• Metabolic Health – Managing recovery, energy, and nutrition ($12.5B → $26B by 2030)

Biology: From Aging Science to Functional Health

Biology gives us the playbook. We now understand more than ever about the drivers of aging - and how to optimize them.

Key areas of focus:

• Inflammation – Chronic inflammation accelerates physical decline. Tools to measure and reduce it are becoming more accessible.
• Cortisol Regulation – Stress hormones impact sleep, metabolism, and recovery. Tracking and managing them is now possible outside the lab.
• Biological Age – Simple tests can show whether your body is biologically younger or older than your calendar age, guiding personalized training and nutrition.
• Functional Health – Metrics like muscular strength, VO₂ max, mobility, and balance - long tracked in sports - are now recognized as leading indicators of healthspan.
• Metabolic Health – Glucose control, mitochondrial efficiency, and energy metabolism influence both daily performance and long-term vitality.
• Brain Health – Cognitive endurance, reaction time, and mental resilience are measurable and trainable, just like physical fitness.

While biology tells us what matters, technology is what makes these insights personal, actionable, and scalable.

Technology: Personalization and Agency at Scale

Technology turns the playbook of biology into a real-time, personalized game plan, and puts people in control of their own performance and health.

AI-driven platforms now:

• Personalize – Integrating biometrics, nutrition, activity, and lifestyle data to deliver precise, individual recommendations.
• Give Agency – Enabling users to act on their data to influence body composition (look better), biometric trends (feel better), and performance outputs (be better).
• Increase Access – Bringing tools once reserved for elite athletes - like recovery load monitoring, glucose tracking, and VO₂ max testing - to anyone with a wearable or smartphone.

This level of insight fuels motivation. People see their progress, adjust behaviors, and build sustainable habits that improve both short-term performance and long-term healthspan. These biology and technology forces are already coming together in our portfolio.

Portfolio in Action

We’re backing founders who blend science, tech, and consumer engagement to extend both performance and vitality:

• WHOOP – Elite-grade recovery and HRV tracking for anyone, anywhere.
• Ozlo – Sleep optimization to strengthen metabolic and cognitive health.
• Spren – Personalized metabolic health and wellness platform, combining advanced biomarker detection with individualized guidance to improve both daily performance and long-term vitality.
• Omniscope – Platform designed to track and optimize aging by analyzing the immune system at the cellular level - unlocking precision insights into how our bodies respond to aging and interventions over time.

These companies show how sports performance tools can evolve into healthspan-extending platforms for anyone - not just professional athletes.

Why Now - and Why It Matters

By 2030, more than 1.4 billion people will be over 65. The market for extending vitality and performance is massive - and it’s not just about healthcare. It’s about giving people the tools to keep playing their game - whether that’s on the field, in the gym, or in everyday life.

For founders, the opportunity lies in blending science, technology, and consumer engagement into platforms that deliver tangible, trackable improvements in how people look, feel, and perform. That’s how we’ll all live. Not just longer - but better.